Our Blog Has Moved

We have moved our blog, and it can now be found here: Trade Show Marketing Blog.

We are still actively posting about trade show displays and other trade show information, so check us out again soon. We also are branching into other trade show marketing topics such as virtual trade shows, so be sure to view those posts as well.

We will probably occasionally post here just to keep this blog alive, but our main efforts will be devoted elsewhere.

If you have any questions about this blog, you can contact MODdisplays by dialing 1.877.663.3976.

The Importance of High-Impact Graphics

Trade show graphics are the most important part of any trade show booth. It doesn’t matter if you own the best exhibit in town if your graphics cannot effectively communicate your message to attendees and visitors. At MODdisplays, we put a strong emphasis on designing and producing the best trade show graphics on the market.

Whether you’re looking for brand new graphics to go with your display, or replacement graphics for an older display, our graphics department can help you produce well-designed and properly formatted trade show graphics. We work with large graphic houses across the country to produce pop up display graphics, fabric graphics, and outdoor graphics that are guaranteed to remain vibrant for as long as you own your trade show exhibit.

We staff graphic designers who are ready to help you format and design your graphic files. Our designers have a great deal of experience in the trade show marketing industry, and they have been trained to understand what works and what doesn’t work at trade shows. This experience will prove to be an invaluable asset when designing your trade show graphics. On average, we find that clients are much more pleased with their exhibiting experience when they use our in-house graphic services.

Tension Table Covers

As exhibitors move from standard pop up table top displays to more modern table top displays, they are looking for a more sleek and modern table cover to complete the look of their exhibit. The tension table cover solutions we offer at MODdisplays are a great way to improve the overall look of your table top display.

At many small trade shows, you are provided with a standard 6ft table and a table skirt. Why let the trade show determine 50% of the look of your exhibit? If the table cover is unattractive, the show has determined 100% of your look. Our trade show table covers are an affordable way to jazz up your table top display without adding much cost. We offer a 6ft table cover with a one-color logo for as little as $195. That is a small price to pay to legitimize your company and draw extra traffic to your booth.

Exhibitors who are working in table top spaces are interested in value above all else. Small trade shows usually are filled with small businesses who are exhibiting on tight budgets. If you’re just trying out trade shows for the first time, you probably don’t want to waste thousands of dollars experimenting with your look, but a few small upgrades could really bolster your trade show marketing platform and help you succeed at your next show.

MODdisplays Now Offers Free Custom Exhibit Renderings

Harrisonburg, VA (PRWEB) February 2, 2008 — Trade show marketing professionals are thrilled with the release of custom rendering services from MODdisplays because they are now able to view an accurate three-dimensional representation of their trade show display before making a purchase. In the past, exhibitors were forced to travel long distances to company showrooms in order to take a look at the layout of their product, but MODdisplays is bringing the showroom to exhibitors with strikingly realistic images. This capability has placed MODdisplays a notch above the competition by allowing them to charge low internet prices without sacrificing showroom quality service. Feel free to read more about MODdisplays custom rendering service at http://www.moddisplays.com.

For decades, trade show marketing professionals have been forced to purchase exhibits based on educated guesswork. After a long drive to a showroom and hours of conversation with sales personnel, exhibitors would have a good idea about the look and feel of the hardware they were purchasing. After hours spent with a graphic designer, exhibitors would have a real feeling for the look of their trade show graphics. Unfortunately for exhibitors of the past, they never had the chance to view their hardware and graphics together before they made a purchase. With MODdisplays new custom exhibit rendering service, hardware and graphics can be pictured together with photo-realistic accuracy, allowing exhibitors a preview of exactly what their booth will look like before they purchase.

“Exhibit rendering is not only important to MODdisplays as a sales tool. Accessories like monitor mounts or literature shelves can obstruct important visual areas in our client’s graphic, and our rendering department usually catches those mistakes before the job moves into production. The ability to view graphics married with hardware before moving the job into production has saved our clients thousands of dollars,” Andy Keeler, President of MODdisplays said.

Trade show marketing professionals are often stunned with the realism of MODdisplays renderings. Every detail of the display is present in the rendering, from bigger things like trade show flooring to the tiniest nuts and bolts. Realistic images can be taken from any angle to highlight specific parts of the display that would be invisible in standard product images. This helps MODdisplays’ clients fully understand how their trade show display booth is assembled, and is one more way potential clients can know exactly what they are purchasing before they buy.

When exhibitors are able to view their trade show booth before they purchase, they often realize that they have overcrowded their exhibiting space with unnecessary material. The vast majority of marketing professionals who make use of the free custom rendering service end up spending less money because they can accurately visualize which components are necessary and which are unneeded. Companies that spend less money and end up with exactly what they’re looking for are very satisfied with their trade show exhibit purchase.

About MODdisplays:
MODdisplays is a trade show marketing firm that specializes in high-quality trade show displays, and other exhibiting products such as trade show cases and literature holders. MODdisplays is committed to excellence in customer service, and exhibit rendering is just one example of our constantly improving capabilities.

Contact:
Andy Keeler
http://www.moddisplays.com
877.MOD.EXPO
(877.663.3976)

Xpressions Tabletop Displays

Xpressions trade show displays are the most configurable exhibits we offer. The packages on our website represent only a small portion of the configurations that can be created, but they are there to help potential clients visualize what can be done. We believe that Xpressions displays work very well as tabletop displays, and for that reason we have decided to beef up our offerings in that area.

Last week at this time, we offered a single Xpressions tabletop display. Our website now boasts over 20 Xpressions tabletop displays, each of which demonstrates a different capability of these systems. Whether you’re looking for a pyramid shaped tabletop display or a square tabletop display, these systems provide exhibitors with a number of different choices.

Like every Xpressions booth we sell, the entire system can be set up in a matter of seconds. The fabric graphics come attached to the frame, which means that all you need to do is expand the frame and your entire system is in place. The simplicity and ease of use makes this display a favorite among exhibitors nationwide.

Xpressions Displays Revamp

MODdisplays has made an effort to keep up with the portable trade show display market. Demand for Xpressions displays is increasingly rapidly every day, and we have updated our website with more Xpressions kits and more detailed product information. This display system can be sold in thousands of different configurations, and showing our customers every available option would be impossible. However, we have dramatically increased the level of support and service we can provide to help our clients purchase Xpressions displays at the best prices on the internet.

The Xpressions 3×3 systems have been the most popular systems from the start. These trade show displays work perfectly within a 10 x 10 space by providing a large graphic area without overcrowding your exhibit space. Many exhibitors purchase 3×3 Xpressions displays to replace their outdated 10ft pop up display. Xpressions 3×3 displays are a modern version of the classic pop up display that will make a much bigger impact at your show.

To make the Xpressions exhibits we sell even more affordable, we now offer a 10% discount on the graphics of any Xpressions when you purchase one of our standard kits. The 10% discount has saved our clients hundreds of dollars on the specific Xpressions display kits we sell. Unlike many trade show display companies, we pass discounts along to our clients to ensure that they always receive the best possible price for their trade show exhibit.

In addition to a revamped website, MODdisplays now offers custom exhibit renderings for Xpressions displays. Using this advanced technology, we can provide our clients with accurate images of exactly what their Xpressions booth will look like before they purchase. Our clients are always surprised with the speed and accuracy with which we can produce high-quality, photo-realistic images that they can use to preview the look and feel of their trade show display.

MODdisplays is working hard to make the process of purchasing a trade show exhibit easier for our clients. We believe that trade show displays should be the last thing that exhibitors worry about when getting prepared for a show, because this will increase their chance of creating a successful trade show marketing campaign.

Trade Show Brand Management

Beth Mandel recently brought my attention to a post on her blog that describes reputation management at trade shows. This problem can be extremely daunting for exhibitors, and the critical advice of marketing companies can help you overcome the nightmare of mismanaging your brand at a trade show.

Trade shows are complex, fast-paced environments where business deals can be closed or missed in the blink of an eye. Professionalism and legitimacy are two important goals that any company should have when attending a trade show. Even if you have the best products and services available, mismanaging your brand could result in a devastating loss at your trade show.

The Power of the Chamber of Commerce

Advice on how your Chamber of Commerce can work for you

The existence of chamber of commerce dates as far back as the 16th century and has since then maintained an essential role in business to business and business to consumer relations. Chambers strive to protect the concerns of its business members while maintaining the interest of the community as a whole.

While the chambers in the US must be registered, businesses are not required but are encouraged to join. Large chambers that work together are better able to protect the interest of its members, sway local business trends and even change the local community for the better.

A chamber of commerce is able to highlight and support its particular local businesses such as startups which may help to pave the way for future success. Also, they can rally around a long standing company which may have deep roots but be experiencing hard times. On the opposite side chamber members can officially or unofficially blacklist certain local businesses or members they feel are counterproductive to developing a good strong local community, environment and economy.

With this power comes the responsibility to know your community. Know the foundations and the goals, and try to influence them for the good. Sometimes strictly looking at the business side of the community ignores such issues as the need to tear down a rundown building in order to build a community park. A farsighted plan is able to see the value in supporting something good for the communities which will in turn support the environment and the economy of that community.

The local environments are a difficult issue for local communities to tackle. The solving or correcting of bad business’ environmental problems is costly and sometimes painful to confront. It may mean turning to a longstanding member of the chamber and urging them to stop a certain practice or even pursing legislative action.

When focused on building these strong communities and healthy environments chambers are in turn building the local economy. Furthermore, strong economies only get stronger when surrounded by these healthy communities. Take for example a chamber of commerce which commences a revitalization plan for a dying downtown, if they clean up the area and promote a sense of community with its inhabitants it will consecutively foster more and more business activities in that community.

One great way for a local chamber of commerce to rally its members together and connect with the community is to put on a local chamber of commerce trade show. Almost every chamber now has these trade shows since they are a great way for business to connect and actually see what other services and products other members offer. These shows also allow non-members to see the value being a member and also meeting other local business people.

Often non-profit or local organizations can reserve a trade show booth so that they can let a broader audience know their concerns. And since businesses are usually able to make a bigger impact, bending the ear of local business people is a great way to further your campaign for change.

Another great way to connect is simply hosting non-formal social events, such as having food and drinks at a local restaurant on Friday afternoon. Hosting these events is a great way for business people to connect in a more laid back and welcoming environment. Hosting such events captures a broader interest so more members are likely to attend, which promotes a sense of community among business owners.

Building a stronger chamber of commerce through having social events or putting on a trade show will in turn help foster a better chamber community. And that better community will be able to build a better community at large, a cleaner environment and a stronger local economy.

About the Author:

Andy Keeler is the owner of MODdisplays.com, an internet-based trade show booth sales company. While MODdisplays sells trade show products and exhibit accessories like trade show flooring on a national scale, the company is a strong supporter of local communities. They can be found online at: http://www.moddisplays.com .

Technology and Electronics Trade Shows

Many of the trade show displays produced by MODdisplays are designed to appeal to high-tech audiences. It would look unprofessional and out of place to exhibit using a standard pop up display at a technology or electronics trade show, and the exhibit would not allow you to incorporate monitor mounts or multimedia into your trade show booth.

When exhibiting at a high-tech trade show, our modern trade show displays are the best way to give off a professional look. These exhibits are constructed using durable and lightweight aluminum extrusions that give your display a sleek industrial feel. The booths can be customized with monitor mounts so that you can offer presentations to your potential clients, and product shelves can be added to highlight your prototypes.

Simplicity and functionality allow these trade show displays to fade into the background of your marketing program, which puts your company’s brand and products on center stage. Your legitimacy and professionalism will be taken as a foregone conclusion, and visitors and attendees will instead focus on what you have to say.

For more information about our Exhibit One displays or our other modern display offerings, please visit our website at http://www.moddisplays.com.

XRline Trade Show Displays

From the producers of the Exhibit One line of trade show displays comes the next generation of modular exhibits: XRline. These systems are built using the same principles as the Exhibit One, but offer a different presence to exhibitors. XRline displays are sleek, modular solutions that can be configured with monitor mounts, literature holders, product shelves, and clothing racks to meet a wide variety of needs.

XRline is currently available ONLY at MODdisplays. You can rest assured that your XRline display will be unique and help you stand out at your next trade show. We designed each XRline display package to meet very specific needs, and we hope that you will find one that meets your marketing needs.

MODdisplays offers a custom rendering service for XRline displays. Any component you see in an XRline package on our website can be added to your display, and we can drop in your custom graphic. This capability allows you to see your entire display with striking realism before you purchase.

Because XRline displays are produced by the manufacturer of the Exhibit One display, this system is one of our most eco-friendly offerings. The entire manufacturing plant is powered using wind energy, and the display is modular and recyclable to promote reduced consumption.