Our Blog Has Moved

We have moved our blog, and it can now be found here: Trade Show Marketing Blog.

We are still actively posting about trade show displays and other trade show information, so check us out again soon. We also are branching into other trade show marketing topics such as virtual trade shows, so be sure to view those posts as well.

We will probably occasionally post here just to keep this blog alive, but our main efforts will be devoted elsewhere.

If you have any questions about this blog, you can contact MODdisplays by dialing 1.877.663.3976.

Technology and Electronics Trade Shows

Many of the trade show displays produced by MODdisplays are designed to appeal to high-tech audiences. It would look unprofessional and out of place to exhibit using a standard pop up display at a technology or electronics trade show, and the exhibit would not allow you to incorporate monitor mounts or multimedia into your trade show booth.

When exhibiting at a high-tech trade show, our modern trade show displays are the best way to give off a professional look. These exhibits are constructed using durable and lightweight aluminum extrusions that give your display a sleek industrial feel. The booths can be customized with monitor mounts so that you can offer presentations to your potential clients, and product shelves can be added to highlight your prototypes.

Simplicity and functionality allow these trade show displays to fade into the background of your marketing program, which puts your company’s brand and products on center stage. Your legitimacy and professionalism will be taken as a foregone conclusion, and visitors and attendees will instead focus on what you have to say.

For more information about our Exhibit One displays or our other modern display offerings, please visit our website at http://www.moddisplays.com.

Hanging Signs for Trade Shows

As trade shows get larger and larger, the need to be visible from a distance becomes increasingly important. Hanging signs are a great way to make your trade show booth visible from across the trade show floor. MODdisplays has recently released a new line of hanging signs that are designed to maximize your visibility and increase traffic levels at your booth.

The hanging signs we offer at MODdisplays come in a wide variety of shapes and sizes. No matter what shape or size you’re looking for, chances are good that we have exactly what you’re looking for. The best part about our selection of hanging signs is that we allow you to purchase the harness directly from our website. Many retailers will sell you the sign, but leave you alone to figure out how to hang the sign from the ceiling of your trade show.

Our hanging signs are made with lightweight aluminum frames. Once the frame has been assembled, the fabric graphic covers the frame tightly like a pillow case to ensure a smooth, taught surface for your trade show banner. We find that trade show signs work best with larger trade show displays, such as 10 x 20 inline displays or 20 x 20 island displays. If you’re looking for a high-quality, durable, affordable hanging sign for your next trade show, please give us a call at 877.663.3976.

Exhibit One – The Green Exhibit

Recent studies show that there is a huge demand for eco-friendly trade show exhibits. The manufacturer of our Exhibit One line has decided to push the envelope in green exhibiting to an entirely new level.

The state of the art Exhibit One manufacturing center is powered by wind energy, which is one of the cleanest forms of energy available. Despite the added cost of operating on wind energy alone, the manufacturer truly strives to have a minimal impact on the environment.

In addition to the use of clean forms of energy, the entire Exhibit One display is recyclable, and all of the components are reusable in different Exhibit One configurations. This means you will never need to throw away an Exhibit One component. The structure of the display is made from aluminum, which is one of the most widely recycled materials in the world. The counter surfaces and canopies are made of wood that is renewable and grows quickly.

Most importantly, the commitment to eco-friendly exhibits is more than just a marketing scheme for MODdisplays and for the manufacturers of Exhibit One. We truly believe that protecting the environment is important.

High-End Tabletop Displays

Table Toppers are the newest line of high-end tabletop displays. Made from durable aluminum extrusions, these displays will give your company a professional feel without sacrificing cost.

The entire setup packs and ships in a single case, and it is apparent that a lot of design time has been spent to make the case absolutely perfect.  Not only will the case be easy to prepare for shipping, but you can rest assured that your trade show display will arrive intact at your next show.

Eco-Friendly Trade Show Displays

There is a huge demand for environmentally friendly trade show displays. Trade show marketing teams are discovering that environmentally responsible purchases do more than benefit the environment, they legitimize your company’s brand at trade shows. There are a lot of theories that attempt to explain why this works, but here’s mine:

It seems logical to me that only big companies who have their ducks in a row have the time to implement eco-friendly trade show marketing campaigns. If your company has policies in place regarding environmental practices, you will be immediately viewed as a company who has already learned the basics of doing business in your industry such that you have time to implement and monitor additional policies.

At MODdisplays, we offer environmentally friendly trade show displays. Our trade show booths fit this description by meeting a number of criteria:

• Produced by responsible exhibit manufacturers who have implemented responsible practices regarding the environment.
• Made from recycled material in such a way that the exhibit can be recycled again.
• No toxins or additives that could potentially be unsafe to the community in which the display was produced.
• To the best of our ability, we look for displays with modular pieces that can be used in many different configurations. Apart from the fact that this reduces costs for our clients, it requires less production, which is ultimately better for the environment.

Graphic Design for Trade Shows

Designing professional graphics that place the emphasis on your company’s image is by far the most effective way to make a big impact at your next conference. If your display does not grab the attention of passing visitors and attendees, you will lose sales… period.

Simplicity is key in graphic design. Our trade show booths are designed to fade into the background and allow your exhibit graphics to take center stage. Your company’s brand is far more important than our trade show display system. We hope that you use our trade show display only to the extent that it aids your design in setting a mood for visitors and attendees.

Alumalite Trade Show Displays

The Alumalite trade show display is the newest hybrid display system on the market. The portable trade show display industry has been slowly moving away from the use of popup displays and moving toward the use of inexpensive, modular hybrid displays. The Alumalite is a well designed package that is guaranteed to please exhibitors with its functionality as well as its aesthetic quality.

The Alumalite is a simple back wall display with many optional accessories. Monitor mounts, counter systems, and literature holders are just a few of the optional add-ons that Alumalite offers. The ability to add components after the display has been set up is a feature that gives your trade show exhibit more flexibility, which allows your trade show booth display to grow as your company grows.

The frame of the display is made from durable aluminum extrusions, and the graphic is made from a dye sublimated fabric. The simplicity and functionality of this trade show display have made it a favorite among exhibit shoppers in recent months.