Harrisonburg Real Estate Market

Now is a great time to buy a house in Harrisonburg, despite what you might read in local newspapers. Over the past year, house values have actually risen 1% in Harrisonburg, but the common perception is that they have fallen by 10% – 20%. When the actual value of property is higher than the perceived value, this means that Harrisonburg housing is currently a good investment for potential buyers.

If you’re looking for a Harrisonburg realtor, you need to be careful to find one that understands the true state of the market at present. Many real estate agents in Virginia have generated a sense of fear and confusion through their marketing material that is counter-productive and often simply inaccurate. Real estate is a complex enterprise, and it is important to contract with someone who understands the situation fully.

The Virginia Real Estate Board is also a great place to find information about the current housing climate in Harrisonburg. Doing your research will help you make an informed choice when buying or selling your home.

Location, Location, Location

Just as in real estate, the location of your trade show booth is one of the most important factors in your success when exhibiting at a trade show. The decision about where to set up camp will determine how much traffic your exhibit receives as well as the quality of that traffic. Why waste thousands of dollars to exhibit at a high-traffic trade show and then tuck your booth away in a dark corner?

When buying a home, families often look for low traffic areas that are conveniently located. When planning a trade show, it is not always best to be in high-traffic areas (e.g. right beside the entrance or exits or right beside the bar area). The best locations are areas that are relatively low traffic, but are receiving the kind of traffic you are looking for.

Upon entering the trade show floor of an American exhibit hall, most attendees go immediately to their right and visit the trade show booths in a counter-clockwise fashion. This is the natural motion for attendees because they are trained to walk on the right side of sidewalks and drive on the right side of the road. For this reason, the aisle furthest to the right is usually very crowded with new arrivals, and can get very congested. While this is a great opportunity for exposure, it reduces your ability to effectively communicate with potential clients.

It is also important to take a look at the exhibitors who have already reserved booths. Visitors to the trade show will get an impression of your trade show booth that is largely based on the surrounding displays. If you can position yourself between exhibitors that have low marketing budgets and poor graphic design capabilities, your trade show exhibit will stand out like a gem. However, if you find yourself positioned between two marketing giants, your booth will be dwarfed and lose its power.

In my opinion, the best place to be at a trade show is in the middle of the second aisle from the right, nestled comfortably between two trade show marketing duds. This way you are one of the first stops on the route of attendees, your booth area is free from overcrowding, and you can stand out as a highly professional exhibitor.

Hanging Signs for Trade Shows

As trade shows get larger and larger, the need to be visible from a distance becomes increasingly important. Hanging signs are a great way to make your trade show booth visible from across the trade show floor. MODdisplays has recently released a new line of hanging signs that are designed to maximize your visibility and increase traffic levels at your booth.

The hanging signs we offer at MODdisplays come in a wide variety of shapes and sizes. No matter what shape or size you’re looking for, chances are good that we have exactly what you’re looking for. The best part about our selection of hanging signs is that we allow you to purchase the harness directly from our website. Many retailers will sell you the sign, but leave you alone to figure out how to hang the sign from the ceiling of your trade show.

Our hanging signs are made with lightweight aluminum frames. Once the frame has been assembled, the fabric graphic covers the frame tightly like a pillow case to ensure a smooth, taught surface for your trade show banner. We find that trade show signs work best with larger trade show displays, such as 10 x 20 inline displays or 20 x 20 island displays. If you’re looking for a high-quality, durable, affordable hanging sign for your next trade show, please give us a call at 877.663.3976.

Graphic Banner Stands

Banner stands are by far the easiest trade show graphic systems to use. They are lightweight, affordable, and have a very low cost of ownership compared with other types of trade show exhibits. Every banner stand we sell can be used independently or can be combined with other banner stands to form a large graphic wall, which allows your company a great deal of flexiblity and plenty of room for expansion.

Typical trade show banner stands come in a number of different types, but two primary types dominate the market. Retractable banner stands and tension pole banner stands each have their own unique advantages, and making a careful and informed choice can result in a much more satisfying purchase.

Retractable Banner Stands

Retractable banner stands use an aluminum base to store your graphic, and the graphic can be quickly pulled up from the base to display your graphic. These trade show banners are usually more durable than tension pole banner stands because the graphic is stored in a protective base.

The retractable banner stand that started it all is the Expand Quickscreen Banner Stand. Since this banner stand hit the market, thousands of copycats have emerged, but the Quickscreen is still a powerful marketing tool that is being puchased by companies nationwide. In general, Expand banner stands are more high-end solutions.

Tension Pole Banner Stands

Tension pole banner stands are usually less expensive than retractable banner stands, but the graphic is less protected. Usually the graphic is rolled in a cardboard tube that is surrounded by a padded canvas bag. This can result in damage in shipping and transportation if proper care is not taken.

Tension pole banner stands usually offer a larger graphic area than standard retractable banner stands. Because the graphic does not retract into a base, it can extend all the way to the floor, giving it a sleek and modern look that many exhibitors appreciate. Tension pole banner stands work especially well as graphic walls because the graphic can extend all the way to the floor. Many tension pole banner stands include magnetic pieces on the profile strips which allow you to attach your banner stands to one another.

All of our trade show banner stands come with pre-mounted graphics, so you never have to worry about mounting the graphic to your display system. In addition, we have added a padded carry bag to every banner stand order to further protect your graphic in shipping and transportation.

MODdisplays Releases Eco-Friendly Trade Show Display System

Exhibit One Trade Show Display System is the market’s most environmentally friendly.

MODdisplays is proud to announce the release of the Exhibit One display system, which is the most environmentally friendly system available on the market today. Businesses who want to market their company at trade shows are quickly discovering that eco-friendly trade show displays produce higher returns and more good will. We believe that a recent change in the way people think about the environment has spurred the success of the Exhibit One display system. MODDisplays can be found online at: http://www.moddisplays.com .

The health of our environment and the onset of global climate change are issues which have become increasingly important to businesses over the past few years. Business owners are realizing that the vast majority of consumption occurs in the business settings, not personal settings. A single business owner that decides to clean up his/her practices can make an enormous impact, while individuals are only capable of limited results.

The release of the Exhibit One display marks a systemic change in the culture and policies at MODdisplays. In an effort to reduce our impact on the world we all live in, we have converted to a completely paperless office, and we have taken a number of steps to initiate environmentally responsible policies

The Exhibit One Display System is manufactured in a state-of-the-art facility that was engineered for efficient and clean production. The entire facility is powered using only wind energy, which is one of the most renewable and clean forms of energy available. Despite the massive scale on which these displays are produced, the facility produces a comparably tiny amount of waste. Instead, the components that were unused from the production of one product are immediately recycled to produce other products.

The Exhibit One Trade Show Display System is made entirely of recyclable materials. The structure of the display is made from aluminum extrusions, which can be recycled just as easily as aluminum cans. The main structure is accented by wooden counter tops and canopies, which are produced using the most renewable and recyclable plywood on the planet. The canopy comes with energy efficient recessed lighting, and the entire display packs into a recycled and recyclable roto-molded case.

In addition to its entirely recyclable construction, the Exhibit One components can be reconfigured repeatedly as the needs of exhibitors change. This not only serves to save exhibitors precious time and money, but also eliminates any excuses for disposing of your trade show display system. With only a few simple modifications that can be done without the aid of tools, the exhibitor can transform the system to work in a number of different booth spaces.

“The release of the Exhibit One display marks a systemic change in the culture and policies at MODdisplays. In an effort to reduce our impact on the world we all live in, we have converted to a completely paperless office, and we have taken a number of steps to initiate environmentally responsible policies,” Andy Keeler, President of MODDisplays said. “By offering the Exhibit One display system, we have helped to create a trade show display option that is eco-friendly, yet still offers a professional and modern feel.”

According to recent studies done by Exhibitor Magazine, over 90% of exhibitors would choose an environmentally friendly trade show display if the price and quality were equal. The Exhibit One display system meets that need.

About MODDisplays

MODdisplays is a brand new company founded on the premise that bringing trade show display sales to the internet can create the best buying experience for exhibitors. Keeping this premise in mind our goal is simple: we want to create the easiest way for our customers to buy quality displays, Banner Stands, and Trade Show Flooring that meet their individual needs.

Contact
Andy Keeler
http://www.moddisplays.com
1-877-663-3976 x2001

Pre-Show Mailers

Exhibiting at trade shows is a great way to make new business contacts, but you must take a proactive approach to ensure that visitors to your trade show booth leave with a good impression of your company. Sending e-mails or hard copy brochures to attendees before the show begins will drastically increase the number and quality of visitors to your trade show exhibit area.

One of the biggest mistakes exhibitors make is that they do not understand the level of effort that individuals and businesses put into attending a trade show. Most attendees are not just aimlessly wandering the trade show floor (although it may seem that way at times). Most visitors arrive with a detailed map of the trade show floor and a well designed plan that describes which booths they need to attend and how much time should be spent with each exhibitor. Visitors travel great distances to attend trade shows, and they need to get the most out of their investment. If you begin exhibiting with the belief that visitors are aimlessly walking around your trade show, you are already one step behind your competition.

Pre-show mailers will help you get a star by your name on the attendees’ trade show floor map. Highlighting your trade show display before the show even begins can help your booth become a destination that visitors look forward to. You need to ensure that your company’s brand is in the mind of the attendees while they are making their plan, and not just when they are executing the plan.

Revamp of Trade Show Flooring Section

In recent weeks, MODdisplays has completely revamped the trade show flooring section of our website. We have added over 20 brand new flooring options to choose from, and we have made the entire section more informative and easy to navigate. We believe that trade show flooring and exhibit lighting are two of the most critical and overlooked parts of any trade show booth system, and we want to help our clients understand their importance.

We now offer various types of interlocking flooring tiles including soft flooring, interlocking carpet flooring, and soft wood flooring. Each type of exhibit flooring we offer will help you keep your booth staffers comfortable, and will also help you differentiate your trade show booth space from that of your neighbors.

We hope you enjoy our revamped trade show flooring section. For more information please call 1.877.MOD.EXPO.

Trade Show Lighting

When exhibiting at a trade show, you are essentially creating an environment to attract and meet potential clients. The trade show lighting you choose will play an important role in creating that environment. Your lights need to be bright enough to attract visitors to your booth, but not so harsh that your visitors feel uncomfortable when they arrive. It can be difficult to strike this delicate balance, but a properly lit trade show booth space is much more likely to generate positive ROI for your company.

Because your trade show booth acts much like a mobile showroom, lighting your trade show display is a lot like lighting a showroom space. Lights need to be strategically placed and directed to highlight specific parts of your display and hide other parts. You want to place the majority of your emphasis on making your company’s brand and logo memorable, but you may also choose to highlight specific products or prototypes.

There are countless lighting options available to enhance your trade show marketing campaign. LightCraft is the foremost manufacturer of trade show lighting in the United States, and Lumina lights are the most popular choice among exhibitors looking to illuminate banner stands or tabletop displays. In addition to typical lighting solutions, many of our trade show displays come with built-in lighting options. The Exhibit One line of displays come with a canopy that contains recessed lighting. We also offer light boxes for trade shows, and backlit popup towers. Creative lighting choices help to ensure that your trade show display stands out at the next convention.

If you need advice setting up your trade show lighting, please give us a call. Our trade show marketing specialists are able to help you determine your lighting needs and create a solution that works well for you. Call MODdisplays toll free at 1.877.MOD.EXPO (1.877.663.3976), or e-mail sales@moddisplays.com.

Xpressions Display Graphics

What makes the graphics for the Xpressions display so appealing? Why are Xpressions graphics consistently more popular than many other types of trade show graphics? We have devoted a good deal of time into figuring out what exactly it is about Xpressions booths that is so appealing, and we think we have discovered some interesting bits of information that we would like to share with you:

1- Most exhibitors want to use their trade show booth at a number of different shows, which entails catering your graphics to niche markets. Because Xpressions graphics are easy to interchange, you can purchase a number of trade show display configurations in a single setup when you purchase an Xpressions display. For this reason, your trade show display will look great at a business to business trade show, but also perform well at your end user trade show.

2- Xpressions graphics are very unique. Being different is not always a good thing, but Xpressions displays are a great way to help your company stand out without sacrificing professionalism and legitimacy. Diamond shaped graphics are unique to the Xpressions system, which means you can be confident that no one will be able to replicate your look.

Purchasing Xpressions graphics from MODdisplays is easy. We offer a number of pre-built packages, and we can customize your Xpressions display to meet your needs using thousands of available kits that can be accessed through our back end. Please feel free to give us a call at 1.800.MOD.EXPO (1.800.663.3976), or e-mail us at sales@moddisplays.com.

Affiliate Program

MODdisplays launched a brand new affiliate program that allows resellers to have access to a 15% discount on all of our products. Marketing firms and advertising agencies need this discount to maintain their competitive edge, but we are one of the few trade show display companies in the industry that offers such a deep price reduction.

We will ship products blind directly to your clients, which means no one will ever know that MODdisplays is a part of the transaction unless you want them to.

We believe that affiliate marketing is a great method we can use to increase our sales. Marketing firms are usually very easy to work with because they already have a good idea of how the system works as well as what they are looking for, so they more than pay for their 15% discount.